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It’s hard for small businesses to compete with the big boys. But that’s why small business Saturdays exist.
Small Business Saturday Images
American Express launched Small Business Saturday in 2010, giving small businesses and brick-and-mortar stores nationwide a special push and a way to get customers’ attention between Black Monday and Cyber Monday. year)
Shop With Us On “small Business Saturday”
From the start, it was a powerful opportunity to reconnect with customers and increase sales. Last year, 112 million consumers participated in spending over $15 billion.
So, with the big day fast approaching, it’s important to make the most of this special marketing event. Think creatively and find ways to hopefully strengthen relationships and business throughout the year. Here are 21 Small Business Saturday ideas to get you started.
Don’t forget the simple things. Make sure your address and contact information is correct on your website and all your social media profiles. You’d be surprised how many small businesses forget to update all their accounts when their business changes—and busy customers may not even know you’ve opened a new location or new hours.
Small Business Saturday — Common Space Brewery
While you’re at it, take a look at your site as a customer, make sure all ads are clearly displayed and your payment system is working properly. You should make these checks regularly – and an annual holiday sales event like Small Business Saturday is as good as any.
American Express does the hard work for you, offering free signs, email templates, web logos, posters and other marketing materials to get your business name out there. Many of these tools are available to download and still have time to be ready to use in minutes. Next year, see if you’re eligible to order a complete list of materials (you’ll even be able to find a step-by-step shop minimap).
If you normally close at 5 p.m. Consider staying open until 8 or 9pm on Saturdays. Check out the events happening in your city that night and plan accordingly so you can make the most of the foot traffic, suggests marketing software company Vertical Response. If you change your shopping hours, be sure to notify customers on social media and on your website.
Small Business Saturday Images
Retrain your employees to create a positive image. Your ability to connect with customers and create a more personal experience will help you stand out from your competitors. According to a 2016 study, even though people continue to shop online — nothing beats an in-store experience, so make sure yours is one to remember. Run through possible situations in your store on a busy weekend and give your employees the tools they need and the words they can say to solve problems and help customers who may come into your store for long hours.
Give people a reason to visit your store or your events. Last year, customers in Oakland County, Michigan had a chance to win $5,000 thanks to a special ad that allowed customers to post photos of their receipts. Consider your own store promotions, such as raffles, to gather contact information for your upcoming events and sales throughout the year.
You may be tempted to cut prices “Black Friday-style” — but don’t. Doorbusters may work for big retailers like Walmart and Target, but that doesn’t mean your small business has to too. Marcus Lemonis, host of CNBC’s Profit, advises small businesses to stay away and instead offer deep Black Friday discounts, remembering that your market is coming to you for another reason — to support local businesses.
Free Small Business Saturday Quote Instagram Story Template
Work with neighboring stores to give customers more reasons to visit. In South Dakota, downtown Sioux Falls offers a number of sales, freebies and experiences throughout the city. Last year, shoppers enjoyed free cups of espresso and a special art sale – encouraging shoppers to make a day of the festival shopping and exploring the city.
By teaming up with other merchants, you’ll receive free incentives across the city just by registering as a participating business. Find out what your local community has planned and be a part of it. That connection can help you throughout the year.
In 2015, then-President Barack Obama stopped by a local bookstore on Small Business Saturdays and even shopped at a local popsicle store in our nation’s capital. While not every store can bring the president into their store, consider inviting some local dignitaries that could make your store a rare photo opportunity. (All 50 state elected officials won the day last year, so you’ll have a ready-made audience.) And don’t forget the other notable local people you’ll admire and be more than happy to do, such as local writers, designers and pageant winners. Make them feel welcome and special.
Free Happy Small Business Saturday Instagram Post Template
Americans love to support small businesses, and some have even started online communities to help promote Small Business Saturday. Go to meetup.com and do a search in your area with terms like “small business meetup groups” and “small business Saturday groups.” It’s free so join in to connect your name and business with interesting, interesting people.
Small Business Saturday is a community event, so go out of your way to celebrate other small businesses participating in the shopping day. Retweeting and sharing their social content is a great way to show your support. Often, they will return the favor.
Consumers like to know where their money is going — especially if it’s for a good cause. Bubbly Paws, a Minnesota dog grooming and retail store, had a big hit on Small Business Saturdays in 2015 thanks to sales and partnerships with other local stores, as it donated a portion of its sales to a local dog charity. The company has seen huge growth in sales and found that consumers are motivated to buy and happy to know that their money is going to help dogs in need and their community.
Free Small Business Saturday Graphics To Share The Shop Small Love This Holiday Season
If you have a product or service that doesn’t fall into the “holiday shopping” category, don’t hesitate. In Staten Island, retailers also used the big shopping day to offer discounts and sales. In conjunction with a shopping event, companies can benefit from some free advertising online and in local media.
Tell your store’s story on social media. Book your big day arrangement and make your clients look for you. Take photos of your displays to create a fan base and share pictures of your best-selling products on Saturdays and get excited about how customers are enjoying your store.
Don’t forget to add event-specific hashtags to go with your posts: #SmallBizSat, #ShopSmall and #SmallBusinessSaturday. In 2016, there were nearly 250,000 social media posts on Facebook, Instagram and Twitter using #ShopSmall, #SmallBizSat and/or #DineSmall, with over 150,000 posted on November 26th alone, so you’re in for a treat! Be sure to be a part of the conversations – – and after those searches are done for the day.
Favorite Small Business Saturday Shops To Support
Go Digital Marketing recommends that small businesses update their PPC (pay per click) keywords to ensure their company name is at the top of consumer searches. Change keywords to show your most up-to-date offers and sales, as well as your location.
To get customers to spread the word about your small business to their friends, ask them to check it out on social media. Offer discounts or promotions to those who sign up on a platform like FourSquare, Yelp or Facebook. A 2015 Nielsen study found that 83 percent of respondents trust advice from their friends.
Ask customers to take photos enjoying Small Business Saturday and post photos to their social accounts and tag your store. To keep the Small Business Saturday momentum going, then pick the most creative, popular or funniest photos to win a special prize — winners only available by visiting your store later in the holiday season.
Small Business Saturday 2022
According to Kissmetrics research, 78 percent of mobile searches for information about local businesses lead to a purchase. With that being said, make sure your website is mobile friendly so Saturday shoppers who can’t make it to the store can purchase your products on their smartphones.
Start the day’s shopping with an opening event. Invite elite and important local customers to your store, offer them food, drinks and special discount or freebies to show your customers that they are special and make them happy on this day.
Create a small business Saturday with adventure. Cities from Anchorage, Alaska to Fruita, Colorado held scavenger hunts last year — getting people to celebrate their hometowns and shop in the process. A scavenger hunt can encourage shoppers to explore their hometowns—and find stores like yours.
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Connect Small Business Saturday with other events in your city. This year, Boulder, Colorado will host carolers and offer rides on the Snowflake Express.
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