Small Business Marketing Consultancy

Business Jul 03, 2023

Small Business Marketing Consultancy – Whether you are starting a new business or already have one, a small business marketing strategy that includes a strong online presence for your brand is essential. Consumers do more online research about local businesses than anywhere else, and Statista predicts that the number of e-commerce users will grow to nearly 290 million by 2027. If you are a small business owner with little online marketing experience, develop a strategy to improve your online marketing. The presence can feel overwhelming. Don’t worry – we are here for you. In this post, we’ll help you build and optimize your small business marketing strategy using inbound marketing so you can attract new customers and ultimately grow your business. Small business marketing aims to increase brand awareness and build a pipeline of qualified leads that convert into sales. For a small business, getting the message across can be challenging due to a lack of visibility and resources (e.g., budget or time). However, there are key strategies that can help you maximize your small business marketing efforts. Whether you’re struggling with a limited budget, time constraints due to a smaller team, or even a lack of direction, a marketing plan that’s right for your business can help you with your move. Small Business Marketing Strategies: Know Your Target Audience. Emphasize your value proposition. Focus on single goals and goals. Use short-term moves. Double what works. Understand the power of existing customers. Use free advertising tools. Build a website to own your online presence. Consider driving leads to your website. Apply on social networks. Work with influencers to create brand awareness. Create short video content. Stick to a social media posting schedule. Invest in advertising. Make sure you collect information about potential customers on the internet. Use email marketing to nurture leads. Manage relationships with CRM. Rely on word of mouth as an advertising channel. Network with other local businesses. These strategies are fundamental when increasing awareness and sales of your company: 1. Know your target audience. A major mistake is to think that “everyone” is your customer. Larger companies may be able to appeal to a broad market, but they say there’s “niche wealth” for good reason. As a small, niche business, you will have the greatest impact. And in order to carve out a niche and attract customers there, you need to understand their pain points, problems, triggers and priorities. What drives them to make a purchasing decision? What if they succeed? If you know these things, you can craft messages that resonate and make a compelling case for your solution. First, think about your existing clients and who you want to work with. Next, create a buyer persona to get inside the head of your ideal customer. Image Source: Download Free Buyer Persona Templates. 2. Emphasize your value proposition. If there is no difference between you and your competition, there is no reason a client should be forced to work with you. Your value proposition is what differentiates you from others in your field and makes it easier for your potential customers to decide that you are the service provider. What do you do better than everyone else in the industry? Communicating this is a persuasive argument. 3. Focus on individual goals and targets. If you’ve explored the world of marketing, you may have noticed that there are countless avenues you can go into. It’s tempting to do it all at once and build a complicated machine hoping you’ve got all the basics covered. However, this strategy makes it easy to download too much. Instead, identify where the impact will be greatest. Where is the biggest blind spot in your marketing that is slowing you down? Set a performance goal around that one key area and focus your resources on the activities and tactics that achieve that one performance goal. You can expand your efforts or turn to other initiatives as you get closer to this unique goal. 4. Use short-term plays. Start scraping. When scaling, it is important that you see the ROI sooner. This gives you impetus and cash flow for larger projects, long-term projects and more sustainable growth models. Tactics that take time to develop (like SEO) don’t align well with your primary initiatives because you won’t get results fast enough for your liking. If you have enough resources to start there, great. However, you should not put everything on one card. If you have evidence that users are coming to Google with the intent to buy your particular solution, you may find that paid ads are giving you that short-term ROI. 5. Double what works. After you’ve launched your initiatives and experimented with a few things, pay attention to the data. This will tell you what it does. When scaling, it’s a good idea to use proven revenue generation methods. 6. Understand the power of existing customers. On average, acquiring a new customer costs five times more than closing an existing one. That means you shouldn’t stop marketing once you’ve made your purchase. Identify your repeat purchase, upsell and cross-sell opportunities. Because your existing customers have already made a purchase, they already know, like and trust you. If you’ve had a good experience, you’ve given them a reason to do business with you again should the need arise. Even if the need isn’t there (if it’s a one-time purchase with almost no upsell opportunity), you should still delight your customers. Word of mouth is a powerful (and free) promotional tool. 7. Use free advertising tools. As far as free promotional tools go, it’s important to note that since you’ve committed to a limited goal and scope, you don’t need to inflate your costs with gadgets. Use free promotional tools whenever possible, and only opt for paid tools if you know they will drastically improve existing operations or performance. Here’s a useful list of marketing tools (some free, some paid). 8. Build a website for your own online presence. A professional looking website is one of the most important assets you create for your small business. This is where you show who you are, what you offer, where you are based and how a potential customer can get in touch with you. It’s a channel that’s always yours, and in addition to generating organic traffic, it also sends traffic from advertising and other marketing initiatives. Your website isn’t just a simple brochure either. You can turn it into a 24/7 seller by understanding how to convert traffic and convert it into leads (more on that later). One of the best website tools can be found in HubSpot’s CMS. 9. Consider generating leads for your website. Ging is a great way to generate organic traffic, especially for prospects who have not yet made a purchase decision. Additionally, it can create credibility in your community and position you as a thought leader. To get started, you can use any cheap or free website tool to create a free website and use one of their templates. Even if you only post once a week, it will improve your website’s online visibility and help educate your potential customers on why they should trust your business. If you’re planning on writing your own posts, check out this beginner’s writing guide. Once you start writing, you can add a call-to-action (CTA) to your posts so visitors can subscribe to your posts and receive emails. This is a great way to start generating leads and giving potential customers a way to educate themselves if they aren’t ready to buy from you just yet. Download Free Post Templates 10. Promote yourself on social media. With billions of potential customers using different platforms every day, social media is a powerful business tool. Social media marketing can help you connect with potential customers, build brand awareness, and promote your products. Why wouldn’t you want to be seen where your prospects spend their time? Download free social media content calendar template 11. Work with influencers to create brand awareness. Instagram, YouTube and Facebook are at the forefront of social media platforms. However, if your small business isn’t already well known in these markets, consider partnering with established influencers in your niche. Influencer marketing is the top marketing trend right now. Working with influencers is a surefire way to get your business in front of your audience. Influencers understand their (and your!) niche. Not only do they understand the niche, but influencers also have storytelling skills – meaning they are able to effectively tell your company’s story and sell your brand to the right audience. Consider reaching out to influencers in your niche to complement your small business marketing strategy. 12. Create short video content. Marketers know that there’s more to a good marketing strategy for your small business

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