Self Defense Keychain Small Business – After feeling unsafe on her college campus, the Connecticut native created a stylish lock with several protective features to help women feel safe. And you upload them to Tiktok.
The idea came after a campus worker made Collazo feel unsafe at his college. She told the teacher at school. Some time later, his car was broken into.
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“I didn’t feel safe [at the time]. “Eventually I came home and started going to classes,” he said.
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@fabulyssboutique Reply to @bts.jungkook463 My tools and keys are designed to make everyone feel safe! #Self-defense key holder #Self-defense for women #Safety ♬ Original sound – Fabolis Boutique 🦋
At first she made keys for friends and family who inspired her to open an Etsy shop. He said he wanted to do something that looked fashionable and not obvious. His mother encouraged him to create TikTok to promote locks and help others. All it took was one “blowing” video. Fabulyss Boutique’s TikTok has 1.5 million followers with 30.8 million video likes.
“It took two or three months for my business to explode. The video that went viral got about a million views and after that, every video would get more than 20,000,” he said.
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When Collazo started her business, she said her main goal was to target women in their 20s to 40s.
Boutique Fabolis self-defense locks. Fabulyss Boutique / Donation of Fabulyss Boutique Self Defense Keychains. Fabolis Boutique / Donation
“Pepper spray shoots up to 10 feet,” he said. “I really like pepper spray because it has a UV dye that marks the target, so when the police stop them, it’s easier to see the person.
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Collazo expressed how important a security alarm is and how it has helped many of his clients. “People came to me and said that the security alarm went off and scared the burglar,” he said.
Security requirements may vary depending on a person’s physical abilities, medical condition and daily routine, a Connecticut State Police spokesperson said. Those who work or work late or early morning hours may have different concerns than people who work during the day. State police added that the most important safety feature should be a prepaid phone to call 911 if needed. It is also important to be aware of the surroundings, such as suspicious people, activities or vehicles.
1 of 17 Self Defense Keychains for sale at Fabulyss Boutique by Bridgeport native Alyssa Collazo. Contributed by Fabulyss BoutiqueShow MoreShow Less
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2 of 17 locks for sale at Fabulyss Boutique in Bridgeport by Bridgeport native Alyssa Collazo. Contributed by Fabulyss BoutiqueShow MoreShow Less
4 of 17 locks for sale at Fabulyss Boutique in Bridgeport by Bridgeport native Alyssa Collazo. Contributed by Fabulyss BoutiqueShow MoreShow Less
5 of 17 locks for sale at Fabulyss Boutique in Bridgeport by Bridgeport native Alyssa Collazo. Contributed by Fabulyss BoutiqueShow MoreShow Less
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10 of 17 fashion items sold at Fabulyss Boutique by Bridgeport native Alyssa Collazo. Contributed by Fabulyss BoutiqueShow MoreShow Less
11 of 17 locks for sale at Fabulyss Boutique are by Bridgeport native Alyssa Collazo. Contributed by Fabulyss BoutiqueShow MoreShow Less
13 of the 17 locks for sale at Fabulyss Boutique are by Bridgeport native Alyssa Collazo. Contributed by Fabulyss Boutique Show more Show less
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14 of the 17 locks for sale at Fabulyss Boutique are by Bridgeport native Alyssa Collazo. Contributed by Fabulyss BoutiqueShow MoreShow Less
16 of the 17 locks for sale at Fabulyss Boutique are by Bridgeport native Alyssa Collazo. Contributed by Fabulyss BoutiqueShow MoreShow Less
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According to the Connecticut State Police, those 21 and older may carry electronic defensive devices, such as tasers or stun guns if they have a valid handgun permit. “An electronic security device may be kept in a home or business, but may not be transported/handled by anyone who does not have a valid CT handgun permit,” a state police media relations spokesman said in an email.
In August, Collazo took a photo in front of the Fabolis Boutique billboard located in West Haven near the University of New Haven and posted it on Instagram. There is one near Yale University.
Since his products were sold out, he took over his business and moved production to a warehouse. Collazo buys the fabric for the wrists and then his grandmother cuts, irons and hands. As for the rest of the chain, Collazo buys all the items separately and bundles them together. His family members quit what they were doing and now work for his business. “They have sacrificed so much to help me with my business and I am grateful,” he said.
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“I don’t like that [consumers] have to use these devices, but I’m glad they had my product to help them and save their lives,” Collazo said. Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard Share Comment by Email
TikTok’s niche of independent businesses selling “protection keys” to women is an approach that worries security experts and has exposed some of its sellers to potential legal problems.
These colorful allegations are also called “safety rings,” and are sold in an overcrowded online marketplace that caters to women’s concerns about gender-based violence. The ventures were started by generation Z women and offer almost identical products for all industries.
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Typically retailing for over $30, the keychains are marketed as a must-have for women who want to feel secure while looking beautiful. Decorated wristbands and brown pom-poms carry items – sometimes hidden – such as pepper spray, guns, pocket knives or sharp knives.
These devices require adequate training to handle them properly, but key fob security companies tend to provide little if any training on their use.
On TikTok, some merchants sold keychains with big claims, such as helping women fend off attackers, free themselves from kidnapping attempts or escape car accidents. Videos attract hundreds of thousands, sometimes millions of views.
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While opaque glosses and hand sanitizers are exactly the same as they appear, other products are designed to mimic everyday items. Guns are shaped like cell phones, car key fobs, or lipstick. Pocket knives tucked inside hair combs, pens or lipstick cases, hidden behind fake locks.
Other basic tools for these locks include alarms that double as LED lights, a “seat belt cutter,” a stylus that holds door handles, and pointed tools called Kubotans, a Japanese self-defense accessory.
The various parts of the keychain are available in bundles on platforms such as Wish.com and Amazon, but they are sold cheaply for less than $10 wholesale by non-US sellers such as Alibaba, DHGate and Global Sources.
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In one TikTok video that has been viewed more than 9.6 million times, the owner of Fabulyss Boutique, a high-end fashion store, made ambitious claims about the coupons of his products.
“It can save your life if you’re stuck in a car because you’re in a car accident, you’re in the water, or you’re kidnapped, it can easily break the window,” he told his 1.4 million. followers “And it can be used to attack your attacker.”
Jennifer Casta, a self-defense expert who runs the online self-defense course “The Warrior,” said providing “a huge amount of equipment” to untrained clients “doesn’t make sense.”
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“In general, a tool is just a tool, it’s not a tool unless you know how to use it and practice with it and understand it and it’s like an extension of your organ,” Caste said.
“Unless you’re trained and understand how to actually operate this thing and it’s second nature to you – how would you expect a young woman to pull something out and stab someone in the throat who’s attacking?”
The TikTok videos featured tools such as Cubans, pointed knuckles, knives and pepper spray on fruit, cuts of meat, cans, fake meat and doll heads. Covetons are known to be very effective on pressure points, but these videos show how to use them as a lancing tool.
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Self-defense rings (also known as safety buttons) are sold on the crowded online marketplace TikTok, which taps into women’s concerns about gender-based violence. TikTok screenshots
To demonstrate the power of glass breakers, marketers used thin pieces of clear glass while claiming their products were strong enough to break through thick window panes in buildings and cars.
“If you don’t have power in your strike, you’re not breaking any windows, I don’t care what you’re holding,” Casta said.
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Aside from quick demos, keychain influencers are also looking to instill confidence in their products through imaginary scenarios packed with TikTok memes. Fabolis Boutique, for example, once showed their products in a video titled: “When a bad guy follows you but doesn’t know you have a security button.”
“My problem with [locks] is first of all they’re too busy, and secondly people think having one alone is enough to keep them safe,” said Danny Joy, chief instructor at Los Angeles-based IMPACT Personal Safety. Defense Organization, he said
. “Because if you are attacked, if someone comes to you and you feel insecure, your intuition rises, more than possible,
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