Best Seo Tools For Small Business – Doing keyword research, analyzing competitors, tracking rankings, tracking traffic and conversion trends, identifying technical issues, and effective content marketing are impossible without the right tools.
Google Analytics is a powerful and completely free website analysis tool Once properly installed on your website, you’ll be able to report which marketing tactics drive the most traffic, which marketing tactics drive the most leads and sales conversions, how visitors use your site, the content they like, and more.
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Google Search Console (formerly known as Google Webmaster Tools) is Google’s free SEO tool. After you set up your account, you’ll receive alerts if Google finds errors on your site and you’ll be able to see key statistics like keyword rankings, clicks per keyword, and how often your site is viewed in search. Results when your site appeared in search results, keywords and click-up rates
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Additionally, you can connect Search Console with Analytics to unlock more reporting tools in your Analytics account. For example, once you’ve connected these two tools, in Analytics you’ll be able to review keyword rankings, click-up rates, impressions, and ranking pages on Google.
Agency Analytics is our reporting platform Agency Analytics provides automated reporting, client-visible/shared dashboards and a clear interface for teams to review performance for various services. We use Agency Analytics to report and review metrics for Google Analytics, Google Search Console, Google Ads, Facebook, Facebook Ads, Bing Ads, Yelp, LinkedIn and more. Whether we send timely reports every month or analyze metrics to review client performance, Agency Analytics is our most widely used tool and we can’t recommend it enough.
RankRanger is a robust, comprehensive SEO analysis tool But before you get lost in the data, focus on what RankRanger does best: track your keyword rankings. You will be able to track your site’s organic ranking over time in the major search engines, as well as your local ranking in the “map” results. This will help you identify upward or downward trends in your rankings so that you can adjust your strategy accordingly.
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RankRanger also offers automated SEO reporting, competitor analysis tools and other useful features to analyze the performance of your SEO campaign.
Screaming Frog is another SEO tool with lots of bells and whistles What sets it apart is the free SEO Spider tool that you can use to quickly perform a technical SEO audit of your site. After downloading the tool, all you need to do to get started is enter your website’s domain name and click Start.
The best part is that this tool is free (to crawl up to 500 URLs per site.) After downloading the tool, all you have to do is enter your site’s domain name and click start.
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In a few minutes, you will see a detailed audit of all your web pages From meta tags to error status codes, you can identify problems without taking the time to manually audit each of your site’s pages.
The main tool we love at Ahrefs is the Site Explorer tool Ahrefs is perhaps best known for its backlink analysis features in the Site Explorer tool. This tool is very useful for identifying different types of websites that already have links to your site You can also see your backlink growth trend over time Additionally, you can use the Site Explorer tool to analyze backlinks for competitors and find new link building opportunities.
In our experience, the Site Explorer tool is also incredibly valuable for analyzing the best performing SEO content on your site. You can use this tool to identify pages and keywords that already rank well in Google and drive traffic to your site. For example, you can see which pages are driving the most SEO traffic and which specific keywords are ranking in Google.
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And then, you can use Site Explorer tools to identify which pages and keywords are performing best for your competitors and then apply those lessons to your SEO strategy. For example, if you notice that some competitors have some type of SEO landing page that you don’t, and they’re driving traffic for specific keywords that you’re not focusing on, you may want to incorporate those types of content ideas. SEO content
In addition to Site Explorer, we also like Ahrefs’ Keyword Explorer tool. It provides a quick and easy way to generate dozens of new keyword ideas for SEO content creation
Moz is one of the most popular SEO software suites and we use their tools regularly Moz is perhaps best known for its “Domain Authority” (DA) values DA predicts that a site is more likely to rank on Google from 0 to 100, with higher scores more likely to rank higher. The main factor with DA is the quality and quantity of links
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Moz Pro is a suite that includes several tools including Link Explorer, a backlink analysis tool. Unfortunately, no tool is 100% accurate when it comes to finding all your backlinks or your competitor’s backlinks. That’s why we recommend using multiple tools (Ahrefs, Moz, among others) to get the full picture
Mozbar is a simple tool, but it saves a lot of time when reviewing websites This is a Google Chrome extension that allows you to quickly and easily view your domain authority, page authority, backlink information and spam score. With the click of a button, you can also see a Moz page analysis, followed and unfollowed links on a page.
Citations are the biggest factor in local “map” rankings Just a mention of your name, address and telephone number (NAP) on another online site Business directories like Yelp, Bing Local, and Facebook business pages are the most common citations.
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Moz Local is one of the best tools available for quickly auditing your quotes You’ll see if your information is consistent across directories, if you’re missing important directories, and if you have duplicate listings that could be dragging your rankings down.
Spyfu is an amazing tool that allows you to see how your competitors are doing with SEO (and Google Ads). Using this tool, you will be able to learn:
Additionally, SpyFoo is our tool for Google Ads competitive intelligence With SpyFoo, you can view competitive Google advertising data such as:
Seo Tools Showdown: Semrush Vs Ahrefs Vs Moz Vs Spyfu
So, if you manage SEO and Google advertising campaigns, we definitely recommend using SpyFu to analyze your competitors.
Our favorite feature with SEMrush is the Toxic Backlink Audit feature In our opinion, their backlink audit tool is the best option for quickly analyzing potentially toxic backlinks to disavow through Search Console.
Citations (directory listings with your business name and contact information) are important for a high ranking in Google’s local “map” results. But how do you get a quote?
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Citation Finder is one of our favorite tools from WhiteSpark In a simple interface, Citation Finder allows you to associate a business with a few primary keywords. Once you’ve added your company information, the tool will start running and after a few minutes, Citation Finder will present you with a list of opportunities your competitors have. At this point, you also have the option to add additional competitors Once your competitor list is set, you can review citations from businesses you’ve previously added, review opportunities in one list, and finally review opportunities against your full competitor list. In particular, we’re big fans of the ability to export these findings as CSV
Additionally, WhiteSpark also offers the option of paying them to set up quotes to save you time.
BrightLocal is another citation builder tool similar to WhiteSpark. In our experience, these tools will uncover different citation opportunities, so using both will give you maximum exposure. Additionally, Bright Local has the same option of having them generate a quote for you
Seo Tool Box
SEO Earthquake is an all-in-one SEO toolbox that comes in the form of a browser plugin Basically, it’s a very useful quick reference tool for evaluating your own site and your competition. Fast and easy SEO metrics for individual pages or a full SEO audit feature that instantly assesses a site’s on-page and off-page SEO quality.
OK, this isn’t an exact tool, it’s a formula available in Google Sheets If you’re comfortable with spreadsheets but not familiar with ImportXML, you’ll love it!
It can be used to pull any type of data into Google Sheets from a variety of sources like XML, HTML, CSV, TSV, and RSS feeds, making it especially useful for companies trying to organize web page data for SEO. For example, you can drag a web page’s current title tag, meta description, and headers onto a sheet so you can review and document edits. Here’s a quick tutorial on using ImportXML for SEO
The Six Most Significant Seo Tools That Every Small Business Owner Should Know
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